article excerpt from Danica Tormohlen, Chief Content Editor at tsnn.com
This summary or the original TSNN article highlights industry insights from Doug Emslie on Easyfairs’ global growth, U.S. expansion, technology focus, investment philosophy, and industry outlook. The original presentation was based on a TSNN podcast interview which can be found here .
In an exclusive interview with TSNN, Emslie shares why Easyfairs’ tech-forward, exhibitor-friendly approach and niche market strategy are uniquely positioned to disrupt the U.S. events landscape—and why now is the time to double down on events.
From launching industrial shows in Detroit to targeting high-growth verticals and frictionless exhibitor experiences, Easyfairs is making its mark—and Emslie, now a board member, is helping steer the ship.
Easyfairs’ Global Growth and U.S. Expansion
Easyfairs, a Belgium-based trade show organizer with 120 events, is poised to enter the top 10 global organizers. Its model emphasizes ease of exhibiting and niche community engagement, with plans to expand into the U.S. starting with Coiltech USA in Michigan. The company has successfully scaled industrial shows in Europe by acquiring and growing niche events, such as coil winding in Italy and Germany, now launching in Detroit, with support from Emslie and industry veteran Rachel Wimberly.
Technology and Community Engagement
Easyfairs leverages advanced event technology to streamline exhibitor and attendee experiences, focusing on reducing friction and delivering ROI through efficiency and deep community involvement. This tech-forward approach is a key differentiator in the industry.
Investment Strategy and Industry Outlook
Cuil Bay Capital, Emslie’s firm, prioritizes backing entrepreneurs over sectors, supporting both startups and established businesses like Easyfairs and Raccoon Media Group. Since late 2023, it has made nine investments, emphasizing growth and innovation. Emslie expressed concern over tariffs, travel restrictions, and economic uncertainty, advocating for industry advocacy groups like the ECA to navigate external challenges, emphasizing the importance of free movement of goods and people for industry health.